We believe that beauty thrives in diversity and discovery.

Our goal is to expand the way the world sees beauty by empowering what's exceptional in each and every one of us.

From the very beginning, our founder believed that yellowwool could not only bring about a radical change in the retail trade of cosmetics, but would have a positive impact on the world.

He learns more.

Our client service was obsessed with us from the beginning. Our joy comes from the presentation of a remarkable and innovative beauty experiment, which gives people the freedom to explore their beauty and to learn the best version of themselves.

He learns more.



Yellowwool believes in a world that defends all kinds of beauty. A world in which each and every one of us feels like he's celebrating his identity, not what others want us to be.